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Because we only sell the most liquid types of gold and silver coins and bars, were able to offer all our clients a Buyback Guarantee. We promise to repurchase any metals sold by us, regardless of how much time has lapsed since purchase. This provides you with the knowledge and comfort that if you need to quickly sell any, or all, of your holdings, then well facilitate that for you.
In fact, we go a step further, as we believe our role in buying back is as important as our guidance when selling. We give you a sell it now market rate for all your gold or silver if you need to sell immediately. Alternatively, if you’re able to wait, we make a note of your intention to sell and try, as brokers, to match with buyers over the coming weeks. If there’s a solution that works, then you’ll obtain an enhanced price, as were essentially cutting out the wholesale element.
Investing in physical assets, rather than paper shares, gives you the peace of mind that
you own something real, with a tangible value. But often, selling that physical asset can be more challenging than offloading its paper or electronic counterpart. Fine wine, art and property are such examples. They may be appealing investments, but you only realise your profit if and when you’re able to sell that asset.
For this reason, it’s important to have an exit strategy in place even before you buy the asset. How many times have you heard of someone holding out for a price on their property, only to be told its only worth what someone will pay.
The best starting point is to ensure the asset you buy is as liquid as possible. For example, if you buy an investment property, ensure you don’t narrow your possible future buyers, by purchasing an obscure property like a converted lighthouse. The reason 2 bed flats are such popular investments, is because they’re easy to sell, thus achieving the best possible price.
Gold investment and property are comparable in this way. Its crucial to buy gold or silver which is world renowned and desirable. At Physical Gold, we only sell very liquid gold and silver, providing the backbone of our buyback guarantee. We don’t offer obscure collectors pieces, as we believe liquidity plays a key role in maximising returns.
If you purchased well-known, liquid coins, then you have various selling options. Certainly if they’re pre-owned coins they’ll possess an additional value over and above their gold content reflecting their additional history, relative rarity and desirability. If you’re able to sell these coins off piece meal, to private individuals, you’ll obtain the best possible price, as you may be able to find investors and collectors willing to pay higher premiums for certain coins.
At the opposite end of the spectrum, there’s the convenience of a local jeweller. The compromise is that the jeweller is likely to melt the metal down for jewellery and pay you below market rate.
Daniel Fisher formed physical Gold in 2008, after working in the financial industry for 20 years. He spent much of that time working within the new issue fixed income business at a top tier US bank. In this role, he traded a large book of fixed income securities, raised capital for some of the largest government, financial, and corporate institutions in the world and advised the leading global institutional investors. Daniel is CeFA registered and is a member of the Institute of Financial Planning.