Physical Gold was formed in 2008 by two partners, Daniel Fisher and Jonathan C. Rose. Mr Fisher bought the remaining shares from Mr Rose in 2014 to be sole owner of the business.
Daniel Fisher, CeFA, is a member of the Institute of Financial Planning and has worked in the financial industry for 20 years. He spent much of that time working within the new issue fixed income business at a top tier US bank. In his role he traded a large book of fixed income securities, raised capital for some of the largest government, financial, and corporate institutions in the world, and advised the leading global institutional investors.
“My market experience has provided a great insight into the world of investment at a very high level, providing knowledge of the risks and rewards of the various asset classes. I came to realise that even the most sophisticated institutional investors are now seeking simplicity, safety, transparency, and preservation with their investment strategy. These are the key values we’ve carried over into this company, and investing in physical gold meets these principles.”
After seeing first hand how the average person in the US is now investing some of their money and pension in gold, Mr Fisher believed it was time that UK residents were made aware of this well kept secret, and benefited from its great tax advantages.
“The average person in the UK 10 years ago would not have known which type of mortgage they had if you asked them. Now everyone knows about the different categories of home loan available and they are being more proactive in selecting the correct one for their needs. We now want to spread this pro-activity to people’s investments and pensions, and enlighten investors that they don’t have to sit and watch their property, stocks, and pension fall in value. They can now do something about it, and invest in physical gold.”
As CEO and Managing Director of Physical Gold he oversees the business as a whole, but remains very hands on as he believes understanding the interation with customers is the key to developing the business. “The business model has evolved alot since inception as we’ve tried to move with the regulatory environment to exploit new opportunities for our clients. The new pension freedom rules for example have re-focussed our attantion on our Pension Gold product to enhance its benefits even more. We’ve tried to listen to what our customers actually want from us and have adjusted our approach to provide more guidance in selecting the best precious metal product to suit their needs.”
Outside of work Daniel is a keen martial artist and keep fit fanatic. He is a huge fan or Mixed Martial Arts and you’ll regularly find him in the dojo fighting back the years, where he holds a 2nd degree blackbelt in kick boxing. He is definitely a proponent of a good work-life balance and makes sure he spends lots of family time with his two children. Most of the time grappling them ends with them putting him in an arm bar or kimura!